SEM analysis showed that (a) the worksite environment and culture for supporting health had an influence on employee-based brand equity; (b) the health-supportive environment and culture on our.
The research paper starts off by explaining what brand equity is, how it is built and then how it slowly and gradually ends up producing loyal and in-synced consumers, who will not switch to any other brand no matter what, simply because for them the brand has become their companion, which not.
In the model proposed in this study, the relationship between brand equity and the dimensions of consumer behavior including the willingness to pay for extra cost, brand preference and purchase intention is investigated. The research method is a descriptive correlational.
Measuring and Evaluating Brand Equity Tutor: Gary Jordan Keywords:. We are thankful for her time and resources contributed to this research paper. Moreover, the authors wish that our beloved supporters will receive the same support for their study and work in the near future.
Building Customer-Based Brand Equity: A Blueprint for Creating Strong Brands Kevin Lane Keller Building a strong brand has been shown to provide numerous financial rewards to firms, and has become a top priority for many organizations. In this report, author Keller outlines the Customer-Based Brand Equity (CBBE) model to assist manage-.
The firm-based brand equity focuses the value of a brand to the company (e.g., Simon and Sullivan, 1993), whereas, the consumer-based brand equity emphasizes the conceptualization and measurement on individual consumers (Leone et al., 2006). Although the different approaches and research streams, there is agreement in that brand equity denotes.
Currently, all research on brand equity has used the same conceptualization of the construct based on previously determined dimensions with no attempt to argue their validity. Given the importance of the concept of brand equity in marketing, as well as the need for the.
The most trusted brands are Kawasaki, Honda, Yamaha, BMW, Suzuki, KTM, Harley Davidson, and Ducati. Brands with a more functional brand personality are perceived as more trustworthy than brands.
The Impact of Brand Equity on Customer Acquisition, Retention, and Profit Margin. ABSTRACT. This paper presents an empirical examination of the relationship between brand equity and customer acquisition, retention, and profit margin, the key components of customer lifetime value (CLV), as well as the role of marketing in this relationship.
Brand Performance and Brand Equity Ebrahim chirani11, Mohammad Taleghani12, Nasim Esmailie Moghadam13 Abstract This paper focus on brand performance and brand equity. Role of brand equity in brand performance is also supported by literature and at the end of paper Conslusions are also drawn. Keywords: Brand Performance; Brand Equity Introduction.
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THREE ESSAYS ON BRAND EQUITY by JianJun Zhu An Abstract Of a thesis submitted in partial fulfillment of the requirements for the Doctor of Philosophy degree in Business Administration in the Graduate College of The University of Iowa July 2009 Thesis Supervisors: Professor Thomas S. Gruca Assistant Professor Lopo L. Rego.
Brand equity is one of the significant concepts in brand management, as well as in business practice and academic research (Kim et al., 2006). Developing and properly managing brand equity has been emphasized as an important issue for most firms (Hao et al., 2007). Because, it can help firms to gain or increase their cash flow to the.
The impact of event marketing on brand equity: the mediating roles of brand experience and brand attitude. Can event marketing contribute to brand equity? A field study with consumers participating in different types of events indicates that event attendance increases brand equity and that brand experience is the most important mediator.
Brand Equity is a set of brand asset and liability linked to Manuscript received May 19, 2011; revised July 22, brand equity research papers 2011 brand integration, brand equity measurement, brand growth, and brand management. This paper will only study the customer-based brand equity which refers to the consumer response to a brand name Brand equity also means that the selling power of a.
The purpose of this paper is to examine the determinants of brand equity of QMobile users. A random survey was taken using a systematic sampling of colleges and universities in a metropolitan city, Karachi, Pakistan. The questionnaire was used to.
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Effect of Rebranding and Repositioning On Brand Equity Considering Brand Loyalty as a Mediating Variable Sundus Zahid, Ms. Naintara Sarfaraz Raja Foundation University Rawalpindi Campus Foundation University Rawalpindi Campus Abstract: In this research paper the researcher discusses the effect of rebranding and reposition on brand.
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